Marketing Specialist

Reports to: Marketing Manager – Director Responsibilities include but are not limited to: • Collaborate with division and team leads across the organization in strategizing, developing, and tracking strategy using identified KPIs. • Serve as project manager for marketing-related topics in support of Marsh Bellofram goals in collaboration with the full Marketing team. • Assist in developing product marketing and engagement strategy in collaboration with product and sales managers to articulate value propositions while partnering with marketing in progressive campaign strategy and execution. • Assist in generating content for the support of the individual brands such as case studies or white papers, in partnership with product managers to supply a steady flow of high-quality on-brand content. • Project manage and/or design promotional assets for various projects including logos, web, printed material, social imagery and advertisements. • Develop ability to understand and analyze data analytics to report back on the success of the long-term strategy and short-term campaigns using identified KPIs.

Qualifications: Experience in communications and marketing, including but not limited to graphic design, writing case study/white paper, and email marketing, is required. Exceptional writing and copy-editing skills, strong attention to detail, and experience with the Adobe Creative Suite required. Experience with an email marketing tool and scheduling software preferred. An understanding and curiosity of technical products is highly desirable.

Preferred Education & Experience: Bachelor’s Degree in Marketing, Business or related field.

Preferred Skills: Adobe Creative Suite CRM/Marketing Automation Software – Salesforce highly preferred Experience in industrial markets and/or customers. Effective verbal and written communication skills. Working knowledge of websites and SEO skills Travel Requirements: • 10%-15% as needed to customers, conferences, and suppliers.

About Marsh Bellofram Headquartered in Newell, West Virginia, USA, The Bellofram Group of Companies is an AS9100D and ISO9001:2015 certified leading global manufacturer of high-performance OEM, industrial and process control instrumentation, including timers and counters, digital controllers and panel meters, RTDs and thermocouples, pressure instruments and gauges, FRLs, cylinders, natural gas and propane pressure regulators, air pressure regulators and transducers, tank and liquid level measurement systems, pump and motor protection switches and alternating relays, as well as sensors, DC tachometers, encoders, industrial diaphragms, and specialty silicones. Products are organized and sold under fully dedicated divisions, each staffed with an experienced and highly trained team of dedicated technical sales, applications engineering and customer service support personnel.

Company divisions include: Automatic Timing & Controls, ATC Diversified Electronics, BelGAS, BelGAS CP, BelGAS FM, Bellofram Diaphragm Division, Bellofram Precision Controls, Bellofram Silicones, EZ Flow Control, Marsh Instruments, Pascal Controls, ServoTek Products, Thermocouple Products, WESTCON, and WNS Lowery. Marsh and Bellofram were sister companies of the Desco Corporation. They were combined into Marsh Bellofram in January 1995. Prior to that, Bellofram was originally established in the Boston, Massachusetts, area in 1953 to manufacture elastomeric rolling diaphragms. John Taplin, the founder and original owner of Bellofram, designed air cylinders, air regulators, gauge protectors (diaphragm seals), and other pneumatic and hydraulic devices using his diaphragms. In the early 1980s, Rexnord purchased Bellofram, and then in 1986 sold Bellofram to the Desco Corporation of Columbus, Ohio. Desco moved Bellofram from its plants in Pelham, New Hampshire, and Burlington, Massachusetts, to the Newell, West Virginia, facility designed, constructed and fully integrated specifically for the high-volume, high precision manufacture of elastomer products. Meanwhile, Marsh Instrument Company was originally established in 1865 in Skokie, Illinois, as the James P. Marsh Company. Marsh was acquired in 1988 by Desco and relocated to Hastings, Nebraska, to share operations with Desco’s Marshalltown Instruments. Marshalltown had been founded in 1918 in Marshalltown, Iowa.v Since Marsh Bellofram became one entity in the 1990s, it has continued to grow with strategic acquisitions that play to its core strengths of process, automation, measurement, and control. It is built for continued growth through the highest product quality standards, critical manufacturing capabilities, innovative engineering, and an unparalleled dedication to customer service and support.

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